Producers: Netflix, Moth + Flame
Emmy Nominee: Outstanding Creative Achievement in Interactive Media Within a Scripted Program.
“Talk To The Reasons” is an interactive, AI-powered episode of Netflix’s hit series “13 Reasons Why.” You begin the experience by clicking a link on your phone, and suddenly a character from the show is sending you a FaceTime request. When you accept it, he looks directly at you and asks if you’ve heard the news. Then your microphone activates, and he waits expectantly for you to answer him -- depending on what you say, he responds differently, drawing you into the intrigue. Then other characters begin calling you, sending you social media messages, and group video chat requests.
Over the course of a 12-minute episode, you interact with eight of the show’s main character, as they try to enlist you to support them in the drama that’s about to explode. Your answers determine the course of the story, which characters trust you, and which decided that you are their enemy.
See the case study below: