Producers: HBO, CampfireNYC  Fans were invited to record their own renditions of the Oath of the Night's Watch, led by Jon Snow (voiced by actor Kit Harrington) and then have their voices mixed together with a chorus of others as the soundtrack to an exclusive trailer.  We staged and immersive launch-night event at the Union Square Best Buy in New York City, with live Game of Thrones music performed by YouTube star Jason Yang, food from Inn at the Crossroads - the leading GoT fan-run blog, cookbook, and the live creation of a life-sized Direwolf ice sculpture, a gallery of props from the shows, and exclusive giveaways and prizes.

Game of Thrones: Season 2 DVD and Blu-Ray Release Campaign and Live Event

Writer, Creative Director

  #Campaign ,  #Immersive ,  #Interactive      Producers : HBO, CampfireNYC  Fans were invited to record their own renditions of the Oath of the Night's Watch, led by Jon Snow (voiced by actor Kit Harrington) and then have their voices mixed together with a chorus of others as the soundtrack to an exclusive trailer.  We staged and immersive launch-night event at the Union Square Best Buy in New York City, with live Game of Thrones music performed by YouTube star Jason Yang, food from Inn at the Crossroads - the leading GoT fan-run blog, cookbook, and the live creation of a life-sized Direwolf ice sculpture, a gallery of props from the shows, and exclusive giveaways and prizes.

#Campaign, #Immersive, #Interactive

Producers: HBO, CampfireNYC

Fans were invited to record their own renditions of the Oath of the Night's Watch, led by Jon Snow (voiced by actor Kit Harrington) and then have their voices mixed together with a chorus of others as the soundtrack to an exclusive trailer.

We staged and immersive launch-night event at the Union Square Best Buy in New York City, with live Game of Thrones music performed by YouTube star Jason Yang, food from Inn at the Crossroads - the leading GoT fan-run blog, cookbook, and the live creation of a life-sized Direwolf ice sculpture, a gallery of props from the shows, and exclusive giveaways and prizes.

HBO: Game of Thrones - Take The Black Live Event