SXStarWars — Jay Bushman

#Loose Fish Media , #Social From 2009-2011, I organized yearly social story events that mashed up the Star Wars universe with the SXSW interactive conference.

From 2009-2011, I organized yearly social story events that mashed up the Star Wars universe with the SXSW interactive conference.

#SXStarWars

A cast of twenty performers used their Twitter accounts to re-enact the attack on the Death Star. After the end of the 90-minute experience, the #SXStarWars hashtag trended for two days.

Variety: From SXSW: Death Star Attack Kicked Off on Twitter

#SXStarWars: The Empire Tweets Back

A complete Twitter adaptation of The Empire Strikes Back using 65 different Twitter accounts to represent all the characters, adapted from the movie script with additional material from the radio play.

The #SXStarWars Conference

A fictional SXSW-style conference held in the Star Wars universe. Participants were invited to share their individual experiences and describe the panels, parties, and events they attended.

io9: The 10 best tweets from South By Star Wars