Jay
Bushman
Emmy-winning writer and narrative strategist. I help studios, producers, and IP holders build stories and storyworlds that keep audiences sticking around.
Writer. Interactive storyteller. Experiential marketer. Narrative designer. Transmedia producer. Game designer. Franchise strategist. Storyworld builder. Enterprising fabulist. A lot of titles. None of them captures the full picture.
I work in the spaces
between the definitions.
Every project is different from the last, because each has its own unique needs. I've worked on huge IP universes, intimate indie projects, and new media experiments across every platform imaginable. What they all share: I connect audiences to storyworlds, and turn mechanics into meaning.
The hit transmedia retelling of Pride & Prejudice told across YouTube, Twitter, Tumblr, and more. Emmy Award winner for Outstanding Creative Achievement in Original Interactive Programming.
View Project
Viral ARG marketing campaign for Danny Boyle's long-awaited return to the world of 28 Days Later — expanding the story world beyond the screen.
View Project
Narrative strategy and storyworld development for AMC's connected universe based on two iconic Anne Rice book series.
View Project
Emmy Award winner for Outstanding Innovation in Emerging Media. Senior Narrative Designer on the live interactive streaming series that let a global audience control the Silent Hill universe in real time.
View ProjectIP development, worldbuilding infrastructure, and narrative frameworks that scale across teams, platforms, and years. Story bibles, canon management, and expansion planning for multiplatform universes.
Interactive storytelling systems, branching narrative architecture, and choice design for games, interactive streaming, and emerging formats. Designed for franchise authenticity and audience engagement.
Cross-platform story experiences that connect audiences to storyworlds beyond the screen — alternate reality games, social media narratives, viral marketing campaigns, and experiential activations.
Head of Story, Creative Director, or Narrative Lead on an engagement basis. Writers' room management, process development, team training, and documentation systems that outlast the engagement.
Disney Imagineering
Sony Pictures
Konami
AMC Networks
HBO
Netflix
Paramount
Microsoft
Genvid Technologies
Bad Robot
Xbox
Legendary
Accenture
Imangi Studios
Arizona State University
Moth+Flame VR
Pemberley DigitalLet's work together.
Available for engagements as a senior creative voice in franchise strategy, writing & narrative design, and creative consulting. Or if you have a platform, tool, or technology that needs story to make it sing.