For Sony Pictures, I created a viral marketing campaign for their film
“28 Years Later.”

Following clues hidden in trailers and social posts, fans discovered a secret website at rageleaks.net, containing leaked classified documents about the rage virus and the state of post-infection Britain. Fans were also able to sign up for special pre-release screenings. Buzz around the campaign helped propel the film to success, becoming the highest grossing isntallment in the franchise.