The Ghost Post

A subscription box experience that let fans at home communicate with the ghostly residents of Disney's Haunted Mansion

// clientDisney Imagineering R&D
// my roleWriter
// about

The ghosts needed help. You were their only option.

A great fog had descended on the Haunted Mansion, trapping the spirits inside and preventing the Hitchhiking Ghosts from doing what they do best. The Ghost Relations Department needed mortal assistance — and so 999 lucky subscribers received a three-month series of "scare packages" direct from the inhabitants of Disneyland's most beloved attraction.

Each box contained 7–9 exquisitely crafted artifacts: a reflective teacup, Haunted Mansion tarot cards, a music box, a cardboard "Phantom Radio" housing for your iPhone, and issues of the Grim Gazette — an in-fiction newspaper chronicling the unfolding mystery. Every object interacted with a custom iOS app, unlocking audio transmissions and spirit communications that deepened the story. Subscribers who visited Disneyland encountered additional ghostly interactions tied to their progress, including a custom version of the Haunted Mansion ride itself. All 999 subscriptions sold out within hours.

A styled flatlay of Ghost Post subscription box contents on a wooden surface: a miniature upright piano music box with bat-wing cutouts, a gold owl figurine, a spread of illustrated tarot-style playing cards, a teacup and saucer, and a vintage-style Ghost Post broadsheet, with a steamer trunk and rolled blueprints in the background.
A Victorian-style print advertisement for Gravely Things Done, a parody productivity system for ghosts, featuring an engraved portrait of a mustachioed gentleman and the tagline: Are you not haunting as many mortals as you are used to?
// my role

Writing the voice of the dead

I worked on narrative content woven throughout all three boxes – radio scripts, Grim Gazette newspaper copy and ads, in-fiction letters, and the story material that connected the physical artifacts to the app experience. Everything needed to match the unique register of the Haunted Mansion itself: the perfect balance of spooky and comic.